WATCH PRADA - LIVE VIDEO STREAM and REPLAYS - MFW - MILAN FASHION WEEK SS16
September 24, 2015 - 6pm(CET) - Spring Summer 2016 collection
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Sophisticated and trendsetting, Prada’s inspiring concept of uncompromised quality and constant innovation has endured from 1913, when Mario Prada, Miuccia Prada’s grandfather, opened a shop of luxury goods in the Galleria Vittorio Emanuele in Milan. The search for rare and valuable materials and sophisticated manufacturing techniques is part of Prada’s DNA.
Born Maria Bianchi in Milan, Italy, she took the name Miuccia Prada in the 1980s, after being adopted by an aunt. Prada's first successful handbag design was in 1985. It was a line of black, finely-woven nylon handbags. By 1989, she designed and introduced her first women’s ready-to-wear collection. In 1995 she launched her first menswear line. In 1993 she was awarded the Council of Fashion Designers of America International Award. The following year she showed her collections in both New York and London fashion weeks; she had already been exhibiting at Milan fashion week. On 2 December 2013, she was awarded the first International Designer of the Year at the 2013 British Fashion Awards at the London Coliseum. As of 2014, she is listed as the 75th most powerful woman in the world by Forbes. The company has expanded into leather goods, shoes, fragrances, and apparel for both men and women. She is now the co-CEO for Prada, together with her husband.
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