WATCH SONIA RYKIEL - LIVE VIDEO STREAM and REPLAYS
PFW - PARIS FASHION WEEK - SS16
October 5, 2015 at 6pm(Paris) - Spring Summer 2016 collection
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ABOUT
A Liberator
Sonia Rykiel urged women to be eccentric, seductive, mysterious, and to create their own style. She arrived (in every sense of the word) on Paris’ Left Bank in Saint-Germain-des-Prés in 1968. The neighborhood was a haven to artists from the world over and she quickly became its heart.
A Luminary
The movement she created was intimately linked to the ready-to-wear revolution taking place in 1970s Paris. She typified a new generation of designers who launched their own labels outside the established system of Haute Couture.
An Icon
Sonia Rykiel innovated not just with the cut of her garments, but also with her philosophy of fashion. She collaborated with the popular French mail-order company Les 3 Suisses in 1977 (shock! horror!) and then released a renegade fragrance, 7ème sens, the following year. She designed sweaters closer to the body than they had ever been — a sweater had never been sexier. Declared “Queen of Knits” by Women’s Wear Daily in 1972, Sonia Rykiel became an international icon.
A Visionary
She rejected linings and embraced exposed seams, defiantly decreeing that the sweater should be worn against the naked skin. Her clothes were black; they were striped. She made clothes for women who wanted total freedom of movement: women who were explorers, lovers, and nomads. She called her philosophy “la Démode” (a contraction of déconstruction [deconstruction] and mode [fashion]), a neologism that expressed her will to fit the garment to the desire of the woman and not to the whims of the couturier.LaDémodewas her way of telling women to be eccentric, to create their own styles, and to adapt fashions to their own bodies, just as she had done for hers. CONTINUED...
MORE:
http://www.soniarykiel.com/en_ue/pre-collection-printemps-ete2016-501.html
http://www.soniarykiel.com/en_ue/pre-collection-automne-hiver2015-371.html
http://www.soniarykiel.com/en_ue/collection-automne-hiver2015-419.html
SHOP:
http://www.soniarykiel.com/en_ue/toute-la-collection-sr-503.html
http://www.soniarykiel.com/en_ue/tous-les-accessoires-sr-505.html
STORE LOCATOR:
http://www.soniarykiel.com/en_ue/boutiques-148.html
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